Why are your dental patients cancelling their appointments frequently or just deciding not to show up? Is it because of your online profile? A question every...

Part 1: UpSwell's Guide to Responding to Negative Patient’s Reviews Surprisingly, we still observe many dentists and dental practice managers who don’t respond...

Direct mail is a dental marketing strategy that involves sending a postcard to your prospects and current patients — used by many both business-to-consumer and...

Call tracking in dental marketing has become increasingly difficult for direct mail marketers to track an accurate ROI on their various campaigns. This is due...

Direct mail isn’t often the first choice for businesses to pursue because of the misconception that digital marketing is better —or more relevant. But the truth...

Want to leverage Facebook to promote your dental practice? Or you’ve been on Facebook for a while now but don’t have ideas to engage your audience? In either...

There are a few different reasons why you might be looking into rebranding your dental practice. While it’s not impossible to do, it does take a lot of planning...

Success is so sweet you can taste it. That’s what every dental practice hopes for. Establishing a practice full of loyal patients who also refer their friends...

The Internet and social media can boast of being the game-changers in several ways. Not only do they help businesses have an active presence with a global...

When it comes to marketing a dental practice, acquiring new patients who set appointments is one hurdle. But getting them actually to show up for their...

One of the biggest challenges as a wellness practitioner is choosing where to allocate your advertising investments and ensuring your message gets seen. Most of...

Dental practice marketing is a game of leads. Those who show interest and need dental services should be taken care of. Equipping yourself and your staff with...

Digital marketing allows dentists to directly connect with their current and prospective patients through online channels. With it, you can build brand...

A professional-looking design can set you apart from your competitors when sending out direct mail marketing. We’ve compiled the most crucial aspects for...

Search engine optimization (SEO) is one of the most crucial tools used in digital marketing, which makes it one of the most essential tools for modern dentists...

It’s true that a vast majority of people use search engines to find information, and the use of “near me” searches has increased by over 200% since 2017 . With...

Did you realize that each time your staff doesn’t answer and return a missed call, it costs you $200? By and large, you may miss around 35% of the calls that...

New Year, new beginnings, new you! The new year is perfect for refreshing and refocusing your dental marketing. It’s a great time to strengthen your marketing...

Today, most patients search for a dental practice online before they ever call and make an appointment. According to Google Trends, people are searching for...

The dental industry has experienced the highest peaks and the lowest valleys within the past two years. As most of us know, the pandemic created economic...

One of the most critical things you must do to grow your dental practice is to reach new patients. We want to focus on the power of Facebook ads, which are a...

Your website design can say a lot about your dental practice, and your first impression (which is SO important) depends on many different factors. First, here...

Millions of people are engaging and interacting on digital media sites daily, and there are now hundreds of digital media tools for your dental practice to...

Do you want your dentist office to have a steady flow of loyal patients? Do you want to have a dental practice with an impeccable reputation? The dentist...

Your dental practice’s reputation can be used as a huge marketing asset, especially for word-of-mouth marketing. Satisfied patients can promote your brand just...