Christa Pitts, co-CEO and founder of The Lumistella Company - home of the iconic Elf on the Shelf - joins the show to share the remarkable story of how a small family tradition became a global holiday phenomenon. Starting with a childhood memory passed down through generations, Krista and her family transformed an idea rooted in imagination into a brand that has reshaped Christmas for millions of families around the world.

Restaurant industry veteran George McKerrow shares his remarkable journey from founding Longhorn Steakhouse in 1981 to building it into a national chain before selling to Darden Restaurants in 2007. Starting with just one location in an old adult bookstore that served only 14 lunches on opening day, McKerrow emphasizes treating each restaurant as an individual small business focused on genuine hospitality, flexibility, and community connection.