UpThink

Podcast

UpThink delivers the insights you need to stay ahead. We share what we're learning across thousands of campaigns so you benefit from your experience.

Podcast guests

Meet our guests

Christa Pitts
Christa Pitts, co-CEO and founder of The Lumistella Company - home of the iconic Elf on the Shelf - joins the show to share the remarkable story of how a small family tradition became a global holiday phenomenon. Starting with a childhood memory passed down through generations, Krista and her family transformed an idea rooted in imagination into a brand that has reshaped Christmas for millions of families around the world.
George McKerrow
Restaurant industry veteran George McKerrow shares his remarkable journey from founding Longhorn Steakhouse in 1981 to building it into a national chain before selling to Darden Restaurants in 2007. Starting with just one location in an old adult bookstore that served only 14 lunches on opening day, McKerrow emphasizes treating each restaurant as an individual small business focused on genuine hospitality, flexibility, and community connection.
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Podcast hosts

Meet Your Hosts

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Matt Courtoy
Assoc. Dir, Performance Media
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Annie Burch
Creative Director
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Eric Goodstadt
Chief Executive Officer.
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Kalynn Hicks
Content Strategist

Book your assessment

Start growing your customer base today

Start with a free marketing assessment. We'll analyze your local market and show you exactly how we'd bring more of the customers you want.

No contracts. No hidden fees. Straightforward pricing and programs you can track from first call to final invoice.

What You Get

  • Market analysis with penetration mapping
  • Target audience recommendations based on performance data
  • Custom strategy proposal with projected outcomes
  • ROI projections based on documented results from comparable businesses
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