Who We Are

Marketing systems that deliver customers consistently, not occasionally.

We are a team of uniquely qualified specialists dedicated to one mission: helping small businesses thrive. For 15 years, we’ve combined industry expertise with proven strategies to generate over $1.5 billion in revenue for our partners. We don’t just deliver marketing; we deliver the consistent customer flow you need to win in a crowded market.

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We built a partnership-first company for businesses that drive local economies.

UpSwell was built on the belief that local businesses deserve more than just ads. They deserve a partner who understands their struggle. From our early days in a garage to our current role as an industry leader, we have remained a team of passionate experts committed to measurable growth. With a proven track record across 150,000+ programs in the auto, fitness, and dental sectors, we combine deep expertise with a personal touch. We have helped our partners generate over $1.5 billion in revenue by treating every business as if it were our own.

$
500
M+
Revenue Generated
25
,
000
+
Businesses Scaled
15
Years
Of Experience
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Our Mission

To help location-based businesses grow through new customer acquisition.

Everything we do serves this single purpose. When you succeed, we succeed.

Win as a team

Your success is our success. We celebrate your wins and learn from challenges together. We build strategies that serve your long-term growth because we only move forward when everyone wins.

Results-driven excellence

We measure what matters: ROI, conversion rates, customer acquisition costs, and bottom-line growth. Your business doesn't run on vanity metrics, and neither does your marketing.

Radical transparency

No hidden fees. No confusing contracts. No marketing fluff. We tell you what to expect, what it costs, and exactly how we measure success.

Proven over trendy

We focus on strategies with documented results rather than chasing every new platform. Time-tested direct-response principles guide our approach because they deliver consistent growth year after year.

Our Team

Experience you can trust. Expertise you can measure.

Our leadership team brings decades of direct marketing knowledge and real-world business experience to every partnership.

Eric Goodstadt
Eric Goodstadt
Chief Executive Officer
Tim Ross
Tim Ross
President & Co‑Founder

Leadership Team

The leadership team has 75+ combined years of marketing experience. Former agency owners who understand location-based business challenges. Certified in direct mail strategy, digital advertising, and campaign analytics. Deep industry expertise in auto repair, dental, fitness, and home services. Recognized speakers and thought leaders in direct-response marketing.

Kristin Liebman
Kristin Liebman
Chief Financial Officer
Jason Forrester
Jason Forrester
Vice President of Client Services
Wes Gibson
Wes Gibson
Vice President of Sales
Our Client Success Team
Our Client Success Team
includes dedicated consultants who know your industry and understand your local market dynamics.
Our Creative Team
Our Creative Team
includes designers and copywriters who craft programs that drive response.
Our Analytics Team
Our Analytics Team
includes data specialists who track, measure, and optimize your programs in real time.

We're the team you call when something works. We're also the team you call when it doesn't. Either way, we show up as your partner.

Our Track Record:

Thriving businesses in competitive markets.

We bring deep direct-response marketing expertise to automotive service centers, dental practices, fitness facilities, and home services contractors. More than 10,000 location-based businesses trust us to drive their customer growth. Our partnerships deliver consistent results, which is why clients stick with us.


Our programs have generated more than $1.5 billion in revenue for businesses like yours. We're recognized leaders in direct-response marketing with proven systems that work in competitive local markets.

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Ready to grow

Your Business?

Get a free marketing assessment and discover the best opportunities to attract and retain more customers in your local market. We'll analyze your current approach, identify gaps, and show you exactly how we'd drive measurable growth.



No pressure. No obligation. Just an honest assessment of your market, your opportunity, and the approach that fits.

What You Get

  • Market analysis with penetration mapping
  • Target audience recommendations based on performance data
  • Custom strategy proposal with projected outcomes
  • ROI projections based on documented results from comparable businesses
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