Every marketing dollar has a job. Without tracking, you have no idea if it's doing it. The ROAS Dashboard and call tracking connect every program to the customers and revenue it actually produced, so your next decision is based on evidence, not instinct.
We've helped location-based businesses across the country replace guesswork with the visibility they need to make every dollar count.
When you can't connect marketing activity to business outcomes, every decision is a guess. Budget goes to channels that feel like they're working. Channels that are actually working don't get enough. Over time, the gap between what you spend and what you get back widens, and no one can explain why.
You're running programs across multiple channels but can't tell which ones are driving visits.
Reporting shows impressions and clicks, not customers and revenue.
Budget decisions rely on instinct because the data isn't there to support them.
Wasted spend compounds month over month with no clear way to course correct.
Every tool in this program is connected by design, so the data from one channel informs decisions across all of them and nothing runs without accountability.
We start by understanding who brings you the most profit, then use demographic and behavioral data to find more people just like them. Our targeting combines household income, homeownership, family composition, vehicle ownership, and buying patterns to build a complete picture of your ideal customer.
Our four-step framework turns inconsistent customer flow into predictable growth. We bring strategies tested across thousands of programs in auto repair, dental, fitness, and home services.
We start with a free 360-degree marketing assessment.
We analyze your market density, competitor presence, and customer lifetime value. Through MyUpSwell, we generate penetration reports that analyze customer density, revenue potential, and proximity to your business. Each selected area is mapped visually, giving us a clear view of high-opportunity zones.
Production and list procurement take five to seven business days. USPS delivery takes five to seven business days. Calls start two to three days after delivery.
Verified mailing lists with targeted routes, dedicated call tracking numbers, multi-location program coordination, production and delivery confirmation
Our team builds an integrated strategy combining direct mail and digital marketing.
Program creatives are managed through MyUpSwell and stored in your profile. Once a proof is created, it's routed to you for review through the platform. You can approve or request revisions without leaving the system.
Integrated multi-channel strategy, custom program creative, targeting recommendations with mapped routes, offer and messaging strategy.
Strategy and design approval take three to five business days. Design revisions included.
We transform real time insights into your next competitive advantage.
After each program, we analyze response rates through the MyUpSwell dashboard. Key metrics like revenue and return on ad spend refresh every 24 hours for total transparency. The platform automatically segments your data into actionable categories like new leads and win-backs. This ensures your strategy improves and your budget works harder with every campaign.
Verified mailing lists with targeted routes, dedicated call tracking numbers, multi-location program coordination, production and delivery confirmation.
Production and list procurement take five to seven business days. USPS delivery takes five to seven business days. Calls start two to three days after delivery.
After each program, we analyze response rates by geography, offer type, and audience segment through MyUpSwell's analytics dashboard. The platform refreshes with data every 24 hours. You see key metrics in real time: mail pieces delivered, customers who visited, return on ad spend, total investment, and revenue generated.
The dashboard segments customers into actionable categories: new customers, win-backs, loyal existing customers, UpSwell loyal customers (brought in by previous programs), and at-risk customers who haven't transacted in six months.
Real-time performance dashboard access, monthly performance reports, response rate analysis, customer segmentation insights, ROI measurements
Dashboard updates every 24 hours. Optimization reviews happen after each program cycle.
Good questions deserve real answers. Here's what location-based businesses ask us most about connecting their marketing spend to real revenue data.
Mail pieces delivered, inbound calls by source, customer visits, total investment, revenue generated, and return on ad spend. Your consultant configures the dashboard around the metrics most relevant to your business and industry.
Through the ROAS Dashboard, which updates every 24 hours. Your dedicated consultant also walks you through performance during regular review calls, so you're never reading data alone.
Yes. Single-channel tracking still gives you visibility you likely don't have today. And as you add channels, the dashboard scales with your programs.
Your dedicated consultant handles configuration. Most clients have tracking live within the first week of onboarding.
Our proprietary all-in-one platform centralizes every aspect of program management. The platform handles targeting, scheduling, creative approvals, payments, and reporting in one secure portal.
Track program performance in real time. Filter results by store, program, and mail type. Compare year-over-year performance or measure against previous programs.
Every program includes dedicated tracking numbers that show which marketing drives phone calls.
On-demand reports analyze customer density, revenue potential, and proximity to your business. Visual mapping identifies high-opportunity zones.
Direct mail programs integrate with social media advertising, paid search, email marketing, and mobile geofencing.
Test multiple offers simultaneously to find what resonates with your audience.
Built-in suppression tools remove current customers from targeting. Segment audiences into new customers, win-backs, loyal customers, and at-risk customers.
These results are documented, attributable, and repeatable.
“We’ve had people tell us they drove by our shop 100 times but never thought we’d work on their car until they got our mailer. Now they bring in every car in the driveway.”
As CDT Automotive expanded and moved into a 15-bay facility in the Raleigh, N.C., area, where they grossed $2 million in 2019 with virtually no marketing spend, co-owners
Start with a free marketing assessment. We'll analyze your local market and show you exactly how we'd bring more of the customers you want.
No contracts. No hidden fees. Straightforward pricing and programs you can track from first call to final invoice.
What You Get
