Objective

Drive new customer acquisition at the market level and reactivate prior customers using saturation coverage with revenue-level attribution.

The Challenge

Eustis Roofing needed to create consistent, market-level demand in active service areas, not just reach known customers. The goal was to use saturation direct mail to drive net-new customer volume at scale, with performance measured against booked jobs and closed revenue.

The Strategy

• Saturation direct mail deployed across priority service markets.
• Messaging designed to reach net-new households at scale.
• Closed-loop attribution tied exposure to customer visits and revenue.

The Results

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Why This Worked

This campaign worked because saturation direct mail was deployed as a demand creation system rather than a branding tactic. By covering priority service areas at scale and tying exposure to booked jobs and revenue, Eustis Roofing was able to create new customer demand with predictable economics and clear ROAS visibility.

Closing Takeaway

This case study shows how saturation direct mail can drive scalable new customer acquisition with strong ROAS and measurable revenue impact at the market level for roofing and home services brands.