Crunch Fitness started as one gym in New York's Greenwich Village, and had some 25 locations when it turned to UpSwell for direct mail expertise. When entering the Alabama market, they faced well-established competition from Planet Fitness and needed to quickly build brand awareness and boost membership pre-sales.
Crunch Fitness started as one gym in New York's Greenwich Village, and had some 25 locations when it turned to UpSwell for direct mail expertise. Since then UpSwell has helped them grow to over 300 locations and expanded involvement to virtually every aspect of direct marketing — including all manner of mailers, social media ads, Mail2Mobile, email marketing, digital display ads and even grassroots print flyers.When Crunch entered the Alabama market, they were facing well-established competition from Planet Fitness. They needed to quickly and efficiently build brand awareness and boost membership pre-sales. And they knew they could count on UpSwell to get it done. UpSwell deployed a comprehensive multi-channel campaign to drive awareness and pre-sales, leveraging their full suite of direct marketing tools to rapidly generate 2,000 new memberships in just six weeks.
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