It's almost that time again. Yes, we are discussing New Year's, one of the most popular times for someone to decide they want a new lease on their health and...

During the pandemic, regulations forced many owners to shutter their businesses or severely restrict the number of people who could enter their buildings. Gym...

As we begin prepping for the New Year, you need to be asking yourself if your gym is really ready to take on the resolutions rush . We love making fitness...

Pay-per-click (PPC) advertising is a good way to get more eyes on your fitness brand and boost traffic to your website. Gyms can use PPC advertising as a way to...

In our new era of streaming and virtual lifestyles, digital fitness is playing a huge role in the billion-dollar fitness industry and is pivotal for future...

KENNESAW, GA September 2021 -- UpSwell Marketing , a marketing firm specializing in helping gyms grow their customer base and improve member retention, today...

If you want to grow your gym, you have to be strategic with your marketing efforts. Competition is higher than ever on digital and social media spaces, which is...

The 2020 school year was like no other. That we can all agree on. This year, the back-to-school season will look a little different for many students, as...

An ever-growing number of people are becoming more conscious of their health these days. They’re also resolving to be much more proactive in fostering their own...

Fitness gurus focus on improving the health and lives of others. They aren’t typically the kind of people who enjoy sitting behind a computer screen all day to...

Managing your gym requires a lot of hard work. In order to grow, you have to combine your dedication with successful marketing strategies. You might be running...

Despite the fallback health clubs and fitness centers experienced from Covid-19 and the dip in gym attendance, consumers are still wanting a way to meet their...

As we forge ahead into a new year after one of the most unusual stints the country has ever experienced, quite a few small businesses are unsure of how to...

As we look back on the year that brought radical changes to the fitness industry and left lingering effects in its wake, it’s important that we learn from the...

KENNESAW, GA February 19, 2021 – UpSwell Marketing, a marketing firm that specializes in helping gyms expand their member base, today shared insights from their...

2020 derailed most of our business plans (and many of your members’ workout routines) for the year. The limitations of many fitness centers greatly reduced...

Marketing a gym is different from other types of companies. Instead of selling a product, or even a specific service, the gym tries to sell a healthier image, a...

We are faced with a perplexing time for the fitness industry. Many gyms remain closed while others are trying to proceed with reopening and boost fitness...

Even the most well-crafted email is worthless to you if it never gets opened. That’s why your email subject line should never be an afterthought. The goal of...

Fitness centers and gyms are often haunted by a dip in attendance in the summer. The nicer weather leads to more options for outdoor activities, making it...

Getting back to the usual routine of fitness training looks very different than it did before this pandemic. Many states are on their way to lifting...

The coronavirus (COVID-19) has everyone on edge right now. It is a scary time for many during this uncertain, anxiety-inducing season. As of March 23, there...

There are many reasons why targeted display ads (TDAs) are a necessary part of your marketing mix, but one of the main reasons is the targeting capabilities...

When done properly, incorporating Facebook and Instagram ads into your marketing playbook is a great way to effectively market to prospects in your area...

Email is a low cost, easy to use, and highly personalized form of marketing communication, and if it isn’t already an essential piece of your club’s marketing...