There are numerous – even infinite – options when it comes to driving traffic to your website. With so many options, it’s important that you focus on activities...

When it comes to your automotive direct mail campaigns, you want to make sure you’re getting the most out of your money and reaching the right prospects. A...

No matter what industry you are in, marketing plays a huge role in growing your business. By marketing successfully, you can build long-lasting relationships...

As states continue setting dates and making plans for lifting their stay-at-home orders and restrictions, businesses are beginning to make preparations for...

We can confidently say that right now, nothing is business as usual. It can be hard to know what to focus your efforts on. Since your customers are still going...

With everything that’s going on, people have loads of time on their hands to consume digital content. Everyone is relying more heavily on their phones and...

Think about a time when you were searching the web for contact info for a specific business. You’re looking for the phone number for Joe’s Fitness Center, but...

Search engine optimization (SEO) and Pay-Per-Click (PPC) are debatably two of the most powerful traffic generating strategies. Both online marketing strategies...

Only about 2% of visitors on your site will convert on their first visit. This means, unfortunately, the majority of traffic on your website will leave without...

According to reports conducted by Hedges and Company , the number of registered vehicles in the United States is projected to reach 287 million in 2020. That’s...

Are you having a hard time keeping up with the ever-evolving trends for marketing your business? It can be exhausting. Digital marketing trends are constantly...

If you’ve been in the automotive repair industry for any length of time, you know that consolidation is nothing new. What has changed in this consolidation-rich...

Whether you’re marketing a service or a product, what you’re really doing is creating an experience. In fact, you’re creating a miniature journey for your...

In this increasingly competitive marketing environment, you have to promote your shop on a variety of channels, and that often means adding digital media to...

Marketing is generally like broccoli: either you hate it, or you love it. Some people love the challenge of brainstorming strategies, implementing campaigns...

More and more businesses — auto repair shops included — are trying to crack the code of how to market to millennials. You’ve probably heard countless times that...

Like most industries, auto repair has its ebbs and flows throughout the year. We often hear from auto repair shop owners that slow periods are inevitable. There...

Have you ever been persuaded to buy one product over another simply due to the packaging? If so, you’re not alone. Studies have shown that 85% of consumers cite...

When people look for reliable auto repair services, they often focus on the shops that appear on a search engine results page (SERP). If you don’t place at the...

The car world is changing fast. Electric vehicles (EV's) and hybrids are no longer a small, niche market; there is a growing demand for specialized EV...