The Dog Stop is an all-inclusive dog care facility and pet retail store with over 20 franchise locations across 10 states. Their facilities offer dog daycare, boarding, grooming, obedience, training, in-home services, and an awesome retail store featuring the best in pet foods, toys, and products.

The Dog Stop was opening a new location and reached out to UpSwell after hearing about their extensive experience in hyper-local marketing. As a new business, they wanted a marketing campaign that would fit their budget while also producing tangible results.

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Solution

You only get one opportunity for a grand opening, so UpSwell wanted to make it count by offering The Dog Stop a solution that would target their best prospective customers, maximize their budget, and give them the best results possible.

UpSwell recommended that The Dog Stop send out a direct mail campaign using a Saturation Mailing List that targeted the highest income carrier routes with the highest percentage of households with children. The Saturation List was a better fit for The Dog Stop's budget and still allowed narrowing targeting to households with the disposable income to spend on their pets.

According to a study by ProShares Pet Care, almost 70% of U.S. households have pets so the chances of hitting a house with a dog were pretty high and the payoff was clear.

'Les and his team at UpSwell were great to work with. They helped me identify potential customers which made our mailer campaign successful.'* — Trey Boone, Business Owner, The Dog Stop