Our story begins with the merger of two separately established marketing companies: Mudlick Mail and Muscle Up Marketing. We combined our resources, capabilities, and experiences to offer clients a more comprehensive, data-driven marketing service under the rebranded name UpSwell Marketing.We intend to use the expertise of both former companies to improve the services we offer our clients. This collaboration has allowed us to become a full-service marketing agency that combines the direct marketing specialty of Mudlick Mail with the digital services offered by Muscle Up Marketing, enhancing both our digital and print solutions. Because of this, we now have over 20 digital and print capabilities to help businesses attract more customers and get the most out of their marketing dollars while seeing real results from their efforts.We will continue to evolve as a company and develop innovative technologies to offer our clients the best in direct marketing and multi-channel digital strategies. To better serve our customers, we are helping clients stay informed about their campaigns. Our platform allows clients to analyze their key performance indicators and their response rates to an existing campaign, even giving them access to market penetration reports and predictive analysis so they can make better business decisions.According to Jon Butts, the Founder and President of Muscle Up Marketing, who is now a Board Advisor at UpSwell, “We built UpSwell to help business owners grow through hassle-free dynamic, data-driven marketing. We are the experts in all things local marketing, so club owners don’t have to be.”We work closely with our clients to create meaningful, hyper-local marketing campaigns that drive results. Our goal is to help small businesses make smarter marketing decisions by providing them with the tools and the data they need to be successful. We help them track and measure the success of their direct marketing efforts to optimize their budgets and get the most out of their campaigns.Tim Ross, Mudlick Mail Founder and now President of UpSwell, shares, “We know business owners often don’t have the time or knowledge to market effectively. With our experience and new capabilities, we’re here to fill that gap and provide our clients with the tools they need to generate and retain more members.”We have been helping businesses grow since 2008, giving us over 13 years of experience and 150,000 successful campaigns backing us. As we move forward with this new collaborative venture, we are continuing to help businesses experience growth and generate measurable success.